Blog
Digital Marketing More Thoroughly Educates Clients
Construction is a pretty broad term. Therefore, your business can use digital marketing to educate clients on exactly the services you perform. Are you a full-service general contractor? Are you a roofing professional? Do you install specialized kitchen materials? To...
Digital Marketing Can Provide the Business Actionable Metrics
One of the most frustrating aspects of traditional marketing is that it is extremely difficult to measure its effectiveness. Perhaps you paid to have your construction business’ name on a park bench in a developing neighborhood. You notice that there has been an...
How Construction Businesses Can Take Advantage of Digital Marketing
A nuts and bolts profession like construction may seem like one sector that will never be taken over by the ongoing shift to online commerce. However, even though you may not be able to next-day deliver a remodeled kitchen to a customer’s porch, the increasing...
The Power of Acting “As If”
Now I haven’t achieved EVERYTHING I’ve wanted to over the last 5+ years in business – but not really far from what I’ve envisioned. And, envisioning who I am today was really done so a few years prior. Let me explain… But first, fair warning, this may be a little...
Are You Seen as an Investment or an Expense?
Stemming from a conversation I had yesterday with a fellow entrepreneur and small business owner, the topic of our management rates arose. As this was actually our initial conversation (we met a week ago at a networking event and set up a time to get to know one...
Staying On Target
While few of us, if any, can say there’s been a year that’s been more eventful in its first six months than 2020, we still have six months left to keep our focus on our end of year goals. By no means am I dismissing the events that’s occurred thus far. Corona virus...
A Lesson From a Lyft Driver
I’ll usually catch a Lyft to take a ten-minute ride downtown for a dinner during my week. It’s nothing fancy, just a nice casual dinner during my mid-week to unwind a bit but also catch the vibe and energy of downtown. It’s become one of my favorite things to do, and...
Are You Doing What You Do Best?
I recently met with a couple of entrepreneurs over lunch and a mutual acquaintance of all ours was brought up. Unfortunately, at least for myself and one of the others at our lunch, this mutual acquaintance (whom we’ll call “Bob”) owed us some money from past services...
Don’t Put the Cart Before the Horse
I had a conversation today with a friend of mine about another friend we have in common. This mutual friend of ours has a business that is very reliant on customer service – namely answering a phone call and email inquiries to set up appointments. You know, just...