How Construction Businesses Can Take Advantage of Digital Marketing

A nuts and bolts profession like construction may seem like one sector that will never be taken over by the ongoing shift to online commerce. However, even though you may not be able to next-day deliver a remodeled kitchen to a customer’s porch, the increasing importance of digital marketing in the success of construction businesses is having some construction professionals rebranding themselves “digital contractors.

With this in mind, the following breakdown looks at 5 ways construction businesses can take advantage of digital marketing and boost their profits in 2022.

Digital Marketing Can Help Reach Target Audience

The problem with traditional marketing strategies, such as newspaper inserts and billboards, is that for every interested set of eyes they reach, they pass by many more who couldn’t care less.

While no marketing campaign will ever be 100% effective in arriving at the target audience, digital marketing comes much closer than traditional platforms.

With this in mind, there are a number of ways that digital marketing can put construction businesses in touch with high quality leads:

  1. Email marketing – building quality email lists tops nearly every list of most effective marketing strategies in 2022, with 67% of businesses identifying it as the most profitable. Email marketing allows your construction business to interact with clients you have serviced before or who have furnished their contact information through their own inquiries, ensuring that your marketing material is arriving in the inboxes of parties interested in the construction industry.
  2. Organic searches – having a construction website optimized for SEO helps your business win internet searches. This means that the content you put on your site is being read by parties who are actively seeking information about construction.
  3. Targeted paid campaigns – if you need to spend money on digital marketing through Facebook or Google ads, these platforms have algorithms that will get your ad on the screen of clients who meet your specific demographic.