Blog
Why Customer Relations Are Essential to Business Growth
Business growth isn’t driven by products or services alone—it’s built on relationships. Strong customer relations create trust, loyalty, and long-term value, all of which are essential for sustainable success. In today’s competitive marketplace, how a business treats...
The Power of Social Media for Business: Why It Matters More Than Ever
In today’s digital-first world, social media has evolved from a place to connect with friends into a powerful engine for business growth. Whether you’re running a small local shop or managing a global brand, social media offers unmatched opportunities to reach your...
Digital Marketing More Thoroughly Educates Clients
Construction is a pretty broad term. Therefore, your business can use digital marketing to educate clients on exactly the services you perform. Are you a full-service general contractor? Are you a roofing professional? Do you install specialized kitchen materials? To...
Digital Marketing Can Provide the Business Actionable Metrics
One of the most frustrating aspects of traditional marketing is that it is extremely difficult to measure its effectiveness. Perhaps you paid to have your construction business’ name on a park bench in a developing neighborhood. You notice that there has been an...
How Construction Businesses Can Take Advantage of Digital Marketing
A nuts and bolts profession like construction may seem like one sector that will never be taken over by the ongoing shift to online commerce. However, even though you may not be able to next-day deliver a remodeled kitchen to a customer’s porch, the increasing...
The Power of Acting “As If”
Now I haven’t achieved EVERYTHING I’ve wanted to over the last 5+ years in business – but not really far from what I’ve envisioned. And, envisioning who I am today was really done so a few years prior. Let me explain… But first, fair warning, this may be a little...
Are You Seen as an Investment or an Expense?
Stemming from a conversation I had yesterday with a fellow entrepreneur and small business owner, the topic of our management rates arose. As this was actually our initial conversation (we met a week ago at a networking event and set up a time to get to know one...
Staying On Target
While few of us, if any, can say there’s been a year that’s been more eventful in its first six months than 2020, we still have six months left to keep our focus on our end of year goals. By no means am I dismissing the events that’s occurred thus far. Corona virus...
A Lesson From a Lyft Driver
I’ll usually catch a Lyft to take a ten-minute ride downtown for a dinner during my week. It’s nothing fancy, just a nice casual dinner during my mid-week to unwind a bit but also catch the vibe and energy of downtown. It’s become one of my favorite things to do, and...